Pet Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for Pet consumers, clients, partners, and the Pet Industry at large.
For business to consumer marketing it is the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return. Marketing is used to identify the customer, and keep the customer. With the customer as the focus of its activities.
The act of committing money or capital to an endeavor with the expectation of obtaining an additional income or profit.
It's actually pretty simple: investing means putting your money to work for you. Essentially, it's a different way to think about how to make money. Traditionally, if you want more money, you had to work more hours. However, there is a limit to how many hours a day we can work. PetMediaPR and our ROI Pet Circle is the one company that can help your company grow.
Pet Branding is the idea or image of a specific product or service within the pet industry that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image.
Pet Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product. Pet Branding is an important part of Internet commerce adds revenue generated by the original brand.
With over 25 years of Combined Experience Covering the Pet Industry from "Head to Tail", Pet Media PR offers you the most Diverse, Strategic, Resourceful, and Effective way to help grow your brands and increase your sales.
Our Specialty is Creating and Customizing the most well-rounded program that will help your business grow and increase the sales of your products or services. Please view our ROI Pet Circle to see which of our many services and programs will help you most. We look forward to developing a long-term and successful relationship with you.
To help your pets get into the spirit of the season, try Zuke’s new Pumpkin Mini Naturals and Peppermint Z-Bones! Happy holidays and happy treating!
Dick Van Patten’s Natural Balance® debuts four brand new meatier tasting dog food roll formulas.
The new P.H.D. program from Pet Naturals® of Vermont helps pet parents make informed decisions about natural health supplements for their pets.
SAN DIEGO--The battle of the bulging waistline is having a negative impact on the health and life expectancy of many dogs. If you can't run faster than your dog, it is likely your dog is not getting the workout he needs. Go -Go Dog Pals (www.GoGoDogPals.com ) has come up with a solution to getting your dog healthy and happy with an interactive dog chase toy.
New York, NY—- Felicia C. Greenberg, the owner of Table Art & Event Designs and a New York
based visual artist, is honored to announce the debut of her unique Floral Pet Sculptures on
display at this year's New York Pet Fashion Show.
An Animal Rescue benefit like no other. Help us save animals lives! Join us February 7th at the Hotel Pennsylvania - Penn Top Ballroom (18th Floor) in New York City.
Natural Balance® Pet Foods introduces new Dental Chews premium treats for dogs to help support healthy teeth and gums. Five New Formulas of Healthy Treats For Dogs Feature Dental Benefits.
Artist Felicia Greenberg just created a gift line of Floral Pet Sculptures. She makes pet breed ornaments and pet likenesses and has an entire collection of sculpture work that is separate from her pet line. She makes six-foot flowers, life-size flappers, bride and groom figures, and more — all made out of silk flowers.
Animal lovers can bring a unique pet bed into their homes from SmucciToo! From bowls to beds and everything in between, new styles and collections bring excitement to the ever growing pets category.
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Betsy Farms Jerky Treats have been selected as Pet Media's PR's December 2013 Editor's Choice Award Winner.
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Elena Volnova and her business partner Domenico Ponti's latest project is pawdicures, a nail-care line for fashionable Fidos with six shades of non-toxic lacquer (including a crimson called "Sexy Paw"), all-natural polish remover and a glass file.
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Revolutionizing the pet food industry, Against the Grain offers human-grade, slow cooked stews for dogs and cats with 85% meat and 0% grain.
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Dog Gone Smart Pet Products, a global leader in the pet industry, will debut its newest innovations and product lines, with new design features, and color pallets at H.H. Backer's Total Pet Expo Fall 2013 Trade Show & Educational Conference, September 20-22, 2013, Donald E. Stephens Convention Center, Rosemont (Chicago), Ill. booth #3822.
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Introducing RunningK9.com, new e-store for large, active dogs. Harnesses, leashes, paw care, treats, much more. Weekly Facebook specials thru Christmas.
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Richell USA distributes high-quality pet gates, crates and more that add a sense of style and comfort to your home. Check out some of the award winning products!
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Affordable dog training kit interrupts and permanently stops dogs' worst behaviors in just minutes – without scaring or hurting them!
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Protect Your Small Animal from the Summer Heat with the First Complete Cooling & Hydration Pet Carrier on the Market.
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Dogtra, the leading provider of high quality dog training products, has launched their new line of dog collars, iQ pet collars. This is the premier brand of E-collars, suitable for any canine companion, no matter the size or breed.
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Dog Wine? You Bet! Yappy Hour Vineyards produces 'doggie wine', a non-alcoholic, made in the USA chicken au-jus that turns dry kibbles into a succulent dish!
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Lincoln Bark has relocated the company's headquarters to a modern loft space in Chicago's West Loop. The move brought this chia-powered dog treat company out of Lincoln Park, the Chicago neighborhood that inspired the company's name, and into a new area of the city that is booming with successful entrepreneurs, young families and, best of all, countless four-legged playmates for Sophie.
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The team at Pet Media PR chose "Life is Pawfect" as this month's prestigious award recipient due to the fact that the book is a whimsical collection of more than 50 of The Pawtographer's most loved themed dog portraits accompanied with funny and clever wisdom. The Pawtographer's goal was to create "heirloom" photos of pets for families to cherish for years to come. He certainly succeeded!
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Dog Gone Smart continues to improve upon itself with its Repelz-It™ technology, which uses both nanotechnology and a stateof-the art bacteriostatic to keep stains, dirt, liquid, bacteria and pet odors from clinging to the fabric. Stop by booth # 3350 for a demonstration of this revolutionary technology.
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Woodrow Wear's Power Paws Advanced will be the only reinforced toe dog sock on the market .
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MyLynxx Collars are Beautiful, Durable, and Innovative. With its Hidden Clasp Design, There is Nothing Else Like it.
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Planet Dog is thrilled to announce that the Planet Dog Foundation (PDF), its non-profit grant-making organization, has now donated over 1 MILLION DOLLARS to support canine service organizations and help dogs help people in need!
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Lincoln Bark's founder and president, Bobbye Cochran, was recently spotlighted in one of the pet industry's most reputable publications: Petfood Industry Magazine.
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Lincoln Bark's founder and president, Bobbye Cochran, was recently spotlighted in one of the pet industry's most reputable publications: Petfood Industry Magazine.
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Having difficulty finding safe and modern toys for his adopted dog, Jason Vap, created the petprojekt brand. This unique line offers fun pet toys that come in bright colors and exceptional safety standards.
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The SpotVac and "SpotFlush" Sub-Surface Flushing Solutions, promise to fill the "The Missing Link in Home Maintenance and Pet Ownership".
A new, easy-to-use "Sub-Surface" extraction tool called the "SpotVac" has made its way from professional carpet cleaning to everyday home use. This unique tool thoroughly extracts spots and spills from UNDER carpets, to permanently neutralize all kinds of reappearing spots and pet odors from urine, vomit and feces.
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NEW
YORK, NY – April 2013 – Clear Conscience's SuperGravy Food Topper has been
selected as Pet Media PR's April 2013 Editor's Choice Award Winner.
The team at Pet Media PR chose Clear Conscience's SuperGravy Food Topper
as this month's prestigious award recipient due to the fact that this is
the first ever Holistic Instant Gravy Mix and concentrated SuperFood
enhancer for pet food.
"We are very happy to announce that Clear Conscience's Super Gravy Food is
the recipient of the April 2013 Pet Media PR Editor's Choice Award," says
Gregg Oehler, President of Pet Media PR.
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Orlando, FL -- Attendees at the Inventors Zone of the 2013 Global Pet Expo were greeted by a new packaging design – FunPak Dog Bones, a 100% biodegradable void fill. Dog-bone-shaped FunPak Dog Bones offer a boutique package opening experience for the pet industry's retail gift packaging or fulfillment shipping of online orders. Available in a range of colors, Dog Bones can be customized to reflect your corporate brand or specific special event needs.
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Auburn Leathercrafters is now offering an expanded line of training leashes. Available in 5 widths (3/8", 1/2", 5/8", 3/4", and 1"), 2 lengths (4 ft and 6 ft), and 2 colors (black and burgundy), we are almost certain to have what you are looking for. All are made with top-grain leather and feature beveled edges for comfort. These leashes become softer with each use.
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An entirely new line from Auburn Leathercrafters. We searched our catalogs from years past and came up with our vintage-inspired Lake Country Collection. Made to the same exacting standards as all Auburn Leathercrafters' products, these collars are made to last.
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Is your dog healthy, neutered, spayed, potty-trained and still marking indoors? The Markitwear® Belly Shirt can stop this behavior.
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Cincinnati, Ohio – What's stylish, safe and durable, and comes in fun colors that stand out from the rest? It's holobal and holobon, three of the latest creations from petprojekt. A 100% natural, super-chewy, hollow rubber ball, the holobal is cleverly designed so that pet parents can tuck tempting treats or other toys inside. It's also perfect for outdoor activities because this bright green, blue or pink ball is highly visible wherever it happens to land. And no four-legged gridiron hero's day would be complete without the holobal football. Both items are available in large or small sizes, so they're great for any dog.
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Cincinnati, Ohio – What started as a creative sideline for a designer of kiddy toys has turned into a thriving, award-winning line of fun, safe and innovative toys for pets. Jason Vap grew up in the toy industry as an understudy to his father Rudy, a talented and world-renowned toy designer, sculptor and inventor who participated in the creation and development of products from 1970's classics thru the mid 2000's. Product lines such as Barbie, Star Wars, Star Trek, Strawberry Shortcake, Nightmare Before Christmas just to name a few.
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Cincinnati, Ohio –After creating dozens and dozens of incredibly popular pet toys, what do you do for an encore? Create more! petprojekt, purveyors of stylish, fun and durable products for pets, recently announced that they are taking advance order for five new lines of toys that will be appearing on store shelves by late summer 2013. These innovative creations are constructed of durable materials for long lasting chewing enjoyment.
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Dog-bone-shaped FunPak Dog Bones offer a boutique package opening experience for the pet industry's retail gift packaging or fulfillment shipping of online orders. Available in a range of colors, Dog Bones can be customized to reflect your corporate brand or specific special event needs.
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CHICAGO, IL – Lincoln Bark recently launched its first animated product video. The 1 � minute video features the company's three main dog treats: Sweet Little Butterpups™, Treat Smarts™ and Doggie Sprinkles.
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Dexas creates a new pet feeding scoop that is both a measuring cup and a sturdy bag clip, which delivers fresher food in a healthy portion size.
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Here to read the Press Release
Lincoln Bark recently celebrated their second year in business. Since it's inception in 2010, Lincoln Bark has introduced four product lines of all natural, human grade pet treats. The company has grown from a 3 person business to a 10 person operation, and is now selling treats internationally.
Joe Volpe recently founded Car-Dek Inc. The firm's product, PetDek, is a portable and removable shelf for the backseat of a car that can protect dogs for the ride.
Artificial
grass, clean, 'green' and safe for pets large and small.
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2012
Was a big year for pets. From the Chinese jerky scare to new fads in pet
fashion, Pet360.com has compiled the 12 most wag-worthy trends of 2012.
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Here to read the press release
Create
an everlasting remembrance of your cherished pet with a handcrafted
Forever Pet Stone.
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Here to read the press release
We
are proud of the fact that our Canine Supplements are natural whole food
supplements and offer the health benefits that only natural, non-synthetic
nutrients can provide.
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Introducing
Saving Spot dog products by Poochie-Pets, where your purchase provides a
Shelter Dog with a New Collar. Buy one, give one.