Pet Marketing
Pet Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for Pet consumers, clients, partners, and the Pet Industry at large.
For business to consumer marketing it is the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return. Marketing is used to identify the customer, and keep the customer. With the customer as the focus of its activities.
Pet Investment
The act of committing money or capital to an endeavor with the expectation of obtaining an additional income or profit.
It's actually pretty simple: investing means putting your money to work for you. Essentially, it's a different way to think about how to make money. Traditionally, if you want more money, you had to work more hours. However, there is a limit to how many hours a day we can work. PetMediaPR and our ROI Pet Circle is the one company that can help your company grow.
Pet Branding
Pet Branding is the idea or image of a specific product or service within the pet industry that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image.
Pet Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product. Pet Branding is an important part of Internet commerce adds revenue generated by the original brand.
WELCOME TO Pet Media PR
With over 25 years of Combined Experience Covering the Pet Industry from "Head to Tail", Pet Media PR offers you the most Diverse, Strategic, Resourceful, and Effective way to help grow your brands and increase your sales.
Our Specialty is Creating and Customizing the most well-rounded program that will help your business grow and increase the sales of your products or services. Please view our ROI Pet Circle to see which of our many services and programs will help you most. We look forward to developing a long-term and successful relationship with you.
Pet Media PR MEDIA BUZZ
Does your dog need a Gym Membership? - Feb 15, 2014
SAN DIEGO--The battle of the bulging waistline is having a negative impact on the health and life expectancy of many dogs. If you can’t run faster than your dog, it is likely your dog is not getting the workout he needs. Go -Go Dog Pals (www.GoGoDogPals.com ) has come up with a solution to getting your dog healthy and happy with an interactive dog chase toy.
Table Art & Event Designs will Display Pet Related Floral Sculptures at
The New York Pet Fashion Show on Feb 7 - February 5, 2014
New York, NY—- Felicia C. Greenberg, the owner of Table Art & Event Designs and a New York
based visual artist, is honored to announce the debut of her unique Floral Pet Sculptures on
display at this year’s New York Pet Fashion Show.
New York Pet Fashion Show 2014 - January 27, 2014
An Animal Rescue benefit like no other. Help us save animals lives! Join us February 7th at the Hotel Pennsylvania - Penn Top Ballroom (18th Floor) in New York City.
Natural Balance Pet Foods Introduces New Dental Chews - January 27, 2014
Natural Balance® Pet Foods introduces new Dental Chews premium treats for dogs to help support healthy teeth and gums. Five New Formulas of Healthy Treats For Dogs Feature Dental Benefits.
Animal Art: Poodles and Pets Created With Flowers! - December 30, 2013
Artist Felicia Greenberg just created a gift line of Floral Pet Sculptures. She makes pet breed ornaments and pet likenesses and has an entire collection of sculpture work that is separate from her pet line. She makes six-foot flowers, life-size flappers, bride and groom figures, and more — all made out of silk flowers.
Smucci Too! - December 9, 2013
Animal lovers can bring a unique pet bed into their homes from SmucciToo! From bowls to beds and everything in between, new styles and collections bring excitement to the ever growing pets category.
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Pet Media's PR Editor's Choice Award - December - December 1, 2013
Betsy Farms Jerky Treats have been selected as Pet Media’s PR’s December 2013 Editor’s Choice Award Winner.
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Pawdicures Are Exactly What They Sound Like - October 15, 2013
Elena Volnova and her business partner Domenico Ponti's latest project is pawdicures, a nail-care line for fashionable Fidos with six shades of non-toxic lacquer (including a crimson called "Sexy Paw"), all-natural polish remover and a glass file.
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Against the Grain - September 24, 2013
Revolutionizing the pet food industry, Against the Grain offers human-grade, slow cooked stews for dogs and cats with 85% meat and 0% grain.
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Dog Gone Smart Debuts New Product Lines - September 16, 2013
Dog Gone Smart Pet Products, a global leader in the pet industry, will debut its newest innovations and product lines, with new design features, and color pallets at H.H. Backer's Total Pet Expo Fall 2013 Trade Show & Educational Conference, September 20-22, 2013, Donald E. Stephens Convention Center, Rosemont (Chicago), Ill. booth #3822.
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RunningK9.com Store Launched To Meet Needs of Active Dogs - September 24, 2013
Introducing RunningK9.com, new e-store for large, active dogs. Harnesses, leashes, paw care, treats, much more. Weekly Facebook specials thru Christmas.
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Richell USA - September 14, 2013
Richell USA distributes high-quality pet gates, crates and more that add a sense of style and comfort to your home. Check out some of the award winning products!
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Klein Brands Introduces Breakthrough Humane “Do-It-Yourself” Dog Training Kit - August 28, 2013
Affordable dog training kit interrupts and permanently stops dogs' worst behaviors in just minutes – without scaring or hurting them!
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Pet Cooler Carrier Launches Nationwide - August 27, 2013
Protect Your Small Animal from the Summer Heat with the First Complete Cooling & Hydration Pet Carrier on the Market.
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iQ Pet Collar is the Newest Line to Launch from Dogtra, the Best and Most Affordable Way to Train Your Pet - August 23, 2013
Dogtra, the leading provider of high quality dog training products, has launched their new line of dog collars, iQ pet collars. This is the premier brand of E-collars, suitable for any canine companion, no matter the size or breed.
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Dog Wine? You Bet! Yappy Hour Vineyards produces ‘Doggie Wine’ - August 14, 2013
Dog Wine? You Bet! Yappy Hour Vineyards produces ‘doggie wine’, a non-alcoholic, made in the USA chicken au-jus that turns dry kibbles into a succulent dish!
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Lincoln Bark Relocates Headquarters to a Modern Space Double the Size - August 7, 2013
Lincoln Bark has relocated the company’s headquarters to a modern loft space in Chicago’s West Loop. The move brought this chia-powered dog treat company out of Lincoln Park, the Chicago neighborhood that inspired the company’s name, and into a new area of the city that is booming with successful entrepreneurs, young families and, best of all, countless four-legged playmates for Sophie.
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Pet Media PR Announces its August 2013 Editor’s Choice Award Winner: “Life Is Pawfect” - July 31, 2013
The team at Pet Media PR chose “Life is Pawfect” as this month's prestigious award recipient due to the fact that the book is a whimsical collection of more than 50 of The Pawtographer’s most loved themed dog portraits accompanied with funny and clever wisdom. The Pawtographer’s goal was to create “heirloom” photos of pets for families to cherish for years to come. He certainly succeeded!
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DOG GONE SMART, THE PET INDUSTRY LEADER IN SMART TECHNOLOGY, HEADS TO SUPERZOO WITH THEIR NEWEST PET PRODUCTS FEATURING REPELZ IT™! - July 31, 2013
Dog Gone Smart continues to improve upon itself with its Repelz-It™ technology, which uses both nanotechnology and a stateof-the art bacteriostatic to keep stains, dirt, liquid, bacteria and pet odors from clinging to the fabric. Stop by booth # 3350 for a demonstration of this revolutionary technology.
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New Product To Set The Benchmark For Dog Socks - July 31, 2013
Woodrow Wear’s Power Paws Advanced will be the only reinforced toe dog sock on the market .
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MyLynxx Launches Kickstarter campaign: "A New Way To Show Off Your Dog" - July 31, 2013
MyLynxx Collars are Beautiful, Durable, and Innovative. With its Hidden Clasp Design, There is Nothing Else Like it.
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Planet Dog Foundation Donates Over One Million Dollars in Support of Canine Service Organizations - July 31, 2013
Planet Dog is thrilled to announce that the Planet Dog Foundation (PDF), its non-profit grant-making organization, has now donated over 1 MILLION DOLLARS to support canine service organizations and help dogs help people in need!
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4 Tips For an Animal-Friendly July 4th - July 8, 2013
Lincoln Bark’s founder and president, Bobbye Cochran, was recently spotlighted in one of the pet industry’s most reputable publications: Petfood Industry Magazine.
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Lincoln Bark featured on front cover of Petfood Industry Magazine - June 26, 2013
Lincoln Bark’s founder and president, Bobbye Cochran, was recently spotlighted in one of the pet industry’s most reputable publications: Petfood Industry Magazine.
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Petprojekt Toys Inspired by Adopted Dog - June 19, 2013
Having difficulty finding safe and modern toys for his adopted dog, Jason Vap, created the petprojekt brand. This unique line offers fun pet toys that come in bright colors and exceptional safety standards.
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Major
Breakthrough in Pet Urine Cleanup - May 21, 2013
The SpotVac and “SpotFlush” Sub-Surface Flushing Solutions, promise to fill the “The Missing Link in Home Maintenance and Pet Ownership”.
A new, easy-to-use “Sub-Surface” extraction tool called the “SpotVac” has made its way from professional carpet cleaning to everyday home use. This unique tool thoroughly extracts spots and spills from UNDER carpets, to permanently neutralize all kinds of reappearing spots and pet odors from urine, vomit and feces.
Click Here to read the Press Release
Pet
Media PR Announces its April 2013 Editor's Choice Award Winner: Clear
Conscience - Apr 4, 2013
NEW
YORK, NY – April 2013 – Clear Conscience's SuperGravy Food Topper has been
selected as Pet Media PR's April 2013 Editor's Choice Award Winner.
The team at Pet Media PR chose Clear Conscience's SuperGravy Food Topper
as this month's prestigious award recipient due to the fact that this is
the first ever Holistic Instant Gravy Mix and concentrated SuperFood
enhancer for pet food.
"We are very happy to announce that Clear Conscience's Super Gravy Food is
the recipient of the April 2013 Pet Media PR Editor's Choice Award," says
Gregg Oehler, President of Pet Media PR.
Click Here to read the Press Release
FunPak
a hit at Global Pet Expo 2013 - Apr 4, 2013
Orlando, FL -- Attendees at the Inventors Zone of the 2013 Global Pet Expo were greeted by a new packaging design – FunPak Dog Bones, a 100% biodegradable void fill. Dog-bone-shaped FunPak Dog Bones offer a boutique package opening experience for the pet industry’s retail gift packaging or fulfillment shipping of online orders. Available in a range of colors, Dog Bones can be customized to reflect your corporate brand or specific special event needs.
Click Here to read the Press Release
Auburn
Leathercrafters’ Lake Country Training Leashes - Mar 26, 2013
Auburn Leathercrafters is now offering an expanded line of training leashes. Available in 5 widths (3/8”, 1/2”, 5/8”, 3/4”, and 1”), 2 lengths (4 ft and 6 ft), and 2 colors (black and burgundy), we are almost certain to have what you are looking for. All are made with top-grain leather and feature beveled edges for comfort. These leashes become softer with each use.
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Auburn
Leathercrafters’ Lake Country Collection - Mar 26, 2013
An entirely new line from Auburn Leathercrafters. We searched our catalogs from years past and came up with our vintage-inspired Lake Country Collection. Made to the same exacting standards as all Auburn Leathercrafters’ products, these collars are made to last.
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Stop
Dog Marking Indoors With Markitwear® - Mar 26, 2013
Is your dog healthy, neutered, spayed, potty-trained and still marking indoors? The Markitwear® Belly Shirt can stop this behavior.
Click Here to read the Press Release
Now
fun comes in ultra bright colors: Say hello to petprojekt holobal,
holobal football and holobon - Mar 26, 2013
Cincinnati, Ohio – What’s stylish, safe and durable, and comes in fun colors that stand out from the rest? It’s holobal and holobon, three of the latest creations from petprojekt. A 100% natural, super-chewy, hollow rubber ball, the holobal is cleverly designed so that pet parents can tuck tempting treats or other toys inside. It’s also perfect for outdoor activities because this bright green, blue or pink ball is highly visible wherever it happens to land. And no four-legged gridiron hero’s day would be complete without the holobal football. Both items are available in large or small sizes, so they’re great for any dog.
Click Here to read the Press Release
From
kids’ toys 2 fur kids’ toys: The petprojekt toy story - Mar 26,
2013
Cincinnati, Ohio – What started as a creative sideline for a designer of kiddy toys has turned into a thriving, award-winning line of fun, safe and innovative toys for pets. Jason Vap grew up in the toy industry as an understudy to his father Rudy, a talented and world-renowned toy designer, sculptor and inventor who participated in the creation and development of products from 1970’s classics thru the mid 2000’s. Product lines such as Barbie, Star Wars, Star Trek, Strawberry Shortcake, Nightmare Before Christmas just to name a few.
Click Here to read the Press Release
New
Petprojekt™ toys
debuting at Global
Pet Expo - Mar 25,
2013
Cincinnati, Ohio –After creating dozens and dozens of incredibly popular pet toys, what do you do for an encore? Create more! petprojekt, purveyors of stylish, fun and durable products for pets, recently announced that they are taking advance order for five new lines of toys that will be appearing on store shelves by late summer 2013. These innovative creations are constructed of durable materials for long lasting chewing enjoyment.
Click Here to read the Press Release
Attendees
at the Inventors Zone of the 2013 Global Pet Expo were greeted by a new
packaging design – FunPak Dog Bones, a 100% biodegradable Void Fill
- Mar 25, 2013
Dog-bone-shaped FunPak Dog Bones offer a boutique package opening experience for the pet industry’s retail gift packaging or fulfillment shipping of online orders. Available in a range of colors, Dog Bones can be customized to reflect your corporate brand or specific special event needs.
Click Here to read the Press Release
Lincoln
Bark Releases First Animated Product Video - Mar 25, 2013
CHICAGO, IL – Lincoln Bark recently launched its first animated product video. The 1 � minute video features the company’s three main dog treats: Sweet Little Butterpups™, Treat Smarts™ and Doggie Sprinkles.
Click Here to read the Press Release
Popware
for Pets Introduces KlipScoops for Portion Control - Mar 1,
2013
Dexas creates a new pet feeding scoop that is both a measuring cup and a sturdy bag clip, which delivers fresher food in a healthy portion size.
Click
Here to read the Press Release
Lincoln
Bark more than triples in size since 2010 - Feb 17, 2013
Lincoln Bark recently celebrated their second year in business. Since it’s inception in 2010, Lincoln Bark has introduced four product lines of all natural, human grade pet treats. The company has grown from a 3 person business to a 10 person operation, and is now selling treats internationally.
Pet
Protection || Gulf Coast Business Review | Tampa Bay, Bradenton,
Sarasota, Fort Myers, Naples - Feb 4, 2013
Joe Volpe recently founded Car-Dek Inc. The firm’s product, PetDek, is a portable and removable shelf for the backseat of a car that can protect dogs for the ride.
SYNLawn recognized by Pet Media PR and the pet industry for advancements in synthetic grass for pets - Jan 10, 2013
Artificial
grass, clean, 'green' and safe for pets large and small.
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Pet360.com Shares the Top 12 Pet Trends of 2012 - Dec 20, 2012
2012
Was a big year for pets. From the Chinese jerky scare to new fads in pet
fashion, Pet360.com has compiled the 12 most wag-worthy trends of 2012.
Click
Here to read the press release
Pet Ash Memorial Stones - Dec 20, 2012
Create
an everlasting remembrance of your cherished pet with a handcrafted
Forever Pet Stone.
Click
Here to read the press release
Kauffman's Animal Health - Dec 14, 2012
We
are proud of the fact that our Canine Supplements are natural whole food
supplements and offer the health benefits that only natural, non-synthetic
nutrients can provide.
Click Here to read the press release
Saving Spot - July 3, 2012
Introducing
Saving Spot dog products by Poochie-Pets, where your purchase provides a
Shelter Dog with a New Collar. Buy one, give one.